18+ years turning ideas into strategy, and strategy into results.
Passionate about turning ideas into strategy and strategy into results — simplifying complex challenges, improving processes, and building the tools that help teams succeed. Collaboration and clarity stay at the core of the work, backed by a commitment to continuous learning.
An organized, adaptable communicator with a career built across writing, editing, and marketing leadership — leveraging strategic planning and market insight to prioritize business needs, drive growth, and deliver continuous improvement through critical thinking.
2024 — Present
Director, Strategic Marketing
NORESCO
- Shape and drive integrated marketing campaigns that amplify NORESCO's brand presence and reinforce business priorities
- Deliver collateral with a focus on continuous improvement
- Lead competitive analysis to identify market opportunities, positioning strategies, and differentiators
- Lead content creation across web, social media, and press, ensuring consistent and impactful messaging
- Direct company participation in tradeshows and industry events; monitor KPIs and budgets to assess effectiveness
2022 — 2024
Proposal Quality Assurance Manager
NORESCO
- Improved proposal collateral to optimize quality, customer centricity, and persuasiveness
- Managed internal resources with business goal alignment
- Reviewed competitor proposals secured via FOIA and analyzed them to enhance messaging and competitive positioning
- Created customized collateral for unique business needs
2013 — 2021
Proposal Administrator
NORESCO
- Developed, wrote, edited, and assembled strategic responses to RFPs
- Managed and independently led simultaneous deliverables from start to finish with varying deadlines and requirements
- Participated in strategic planning to align responses with business goals
- Ensured technical solutions were compelling to potential customers
- Maintained compliance with RFP requirements and internal procedures
- Served as communications chair for the women's employee resource group
2007 — 2013
Production Editor
Jones & Bartlett Learning
- Managed multiple projects of varying intensity simultaneously
- Edited material for printed books, supplemental products, and digital components, including marketing copy
- Collaborated with internal groups and liaised with external vendors to meet strict deadlines within managed budgets
- Presented process changes and workflow guidelines to internal stakeholders across management levels
M.S., Technical Communication
Northeastern University
M.A., Magazine, News & Digital Journalism
Newhouse School of Public Communications, Syracuse University
B.A., English & Sociology
Merrimack College
Women's Executive Academy
The Graduate School at Nichols College · Inaugural Cohort
Notary Public
Commonwealth of Massachusetts